Rhetorical Analysis of Academic Journal

This post allowed me to dive deeper in the Academy of Management Review which is a leading journal in the business world. The different articles were very interesting and it was cool to be holding the actual physical copy.

1.    Who are the authors/speakers published in this specific issue of the academic journal you've selected? How many different authors are published here? What do you know - or can you find out - about these people? How are the authors/speakers portrayed in the journal issue? Cite specific details from the journal issue in your answers. 

There are dozens of authors in Academy of Management Review. This issue is from January 2016 and gives a recent look at what these authors are thinking. These authors are esteemed professionals in their fields. One example of this is Sirkka L. Jarvenpaa, a professor at the University of Texas at Austin who is speaking of the theory for sharing and protecting interorganizational collaborations. These authors are portrayed as top ranking people in their fields and this seems to be an accurate portrayal.

2.    Who is the intended audience for this particular journal issue? How can you tell? Are there any secondary audiences included here? Cite specific details from the journal issue in your answers. 

The intended audience for this journal are those that are looking to become experts in the world of business. The topics being discussed are very advanced and require previous understandings of these topics. The theories are very complicated such as analyzing how people identify according to their affiliations.

3.    What is the context surrounding this particular journal issue? How does this affect the content of the journal? (See the bulleted questions on Student's Guide page 180 for specific questions about context). Cite specific details from the journal issue in your answers. 

The context surrounding this particular journal is trying to analyze how there are still many questions about how consumers behave and how managing the business can connect back to this. The point is to dive deeper into what these experts think and how they believe the economy will adjust due to different theories. Every title in this journal has something to do with a theory.

4.    What is the overall message of the journal issue? How did you decide this? Cite specific details from the journal issue in your answers. 

The overall message of this journal is that people should be educated and share the different theories that people are basing their understandings on in the business world. This journal is aimed to educate based on how specific each of these articles are, breaking each section down to make sure the audience understands what they are trying to say.

5.    What purpose is the journal issue trying to achieve? Cite specific details from the journal issue in your answers. 

The purpose that the journal is trying to achieve is to educate the public on the current events and happenings in economics. They want to educate those trying to become experts in their fields such as entrepreneurship with an article stating which entrepreneurs succeed and in what markets with which products.