This
post made me realize what kind of articles would be in a typical business
academic journal and how they would be applicable. This post made me realize
these journal’s importance.
1. How many different kinds of genres seem to be
published in this particular issue of the journal you selected? (Remember,
genres are usually identifiable by their form, content, techniques and/or social function.)
I was able to discover 3 different kinds of genres in
the Academy of Management Review.
2. If you don't know the 'official' names for these
different genres, come up with names for yourself. Identify at least three different genres within the
journal issue and describe the significant
formal differences between the three genres (that is, what are the
key differences or characteristics that seem to be unique and distinguish them
from other kinds of texts?). If you made up your own name, explain why you
chose the name you invented. If you'd like, provide snapshots of the different
genres (clearly labelled) to help your reader see how they look different (or
are organized differently, with different conventions) on the page.
The first genre I am calling, a short essay. The next
genre I am calling a quick reference guide. The final genre I am calling an
experiment. The short essay is a shorter description of a theory in essay form that
gives brief but concise information. The quick reference guides in this journal
are broken down into different sections and described in depth but lack the visual
aspect. The experiment is an explanation of an experiment that an expert in the
field conducted and is explaining how it applies to the business world.
3. Now come up with your own definition for each genre (using the name you coined, if you
weren't sure what the 'official' name is for the genre). Be sure to explain
what you perceive to be the purpose of
each genre and how each genre might meet the needs and expectations of a target audience.
The short essay is a paper written in an essay format
that is used to briefly explain a theory in an academic journal. This is
usually an adaption to an already adopted theory or has little to explain
within the short essay. This is used for people that would like to stay up to
date in the world of economics but are not trying to spend very much time doing
research. The quick reference guide is essentially a longer version of a short
essay but is broken down by sub headers. The quick reference guides are used to
explain a more recent theory or a more complex theory. This would be used if
the reader is in need of research on a subject or is trying to become more
educated. The experiment is used to explain an experiment that was conducted by
the author of the paper or someone they work with. This is testing theories in
actual real world scenarios. This would be used by people that are curious
about how certain theories would be applied.
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| AuBuchon, Bob. "Pen & Journal" 02/20/10 via Flickr Attribution-NonCommercial-NoDerivs 2.0 Generic License |
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